Embracing the Success of Responsible U.S Fisheries Management

Seafood choices used to be simple, as they should be. But over the last twenty years or so we have been bombarded with more information and advice about seafood than ever before and all of a sudden seafood choices started to get very complicated. What used to be a simple choice now requires research on our part, and for some folks the confusion and guilt associated with seafood choices is enough to ruin their appetite, but not me. Complex issues are only as complicated as we allow them to be and when I back up and take a look at the bigger picture, I believe seafood choices are still as simple today as they have ever been. We all have the power to make seafood choices simple again and all it takes is a reevaluation of the issue combined with a little common sense on our part. But before we attempt to make seafood choices simple again, it’s important to recognize what makes seafood choices seem complicated to us to begin with.


eatusseafood_seafoodwatch_mscThe sustainable seafood movement started in the 1990’s and in 1996, the Marine Stewardship Council (MSC) implemented the first certification program. Shortly after, the Monterey Bay Aquarium developed a list of sustainable seafood as part of their 1997-1999 “Fishing for Solutions” exhibit. But I didn’t hear the term “sustainable seafood” until around 2009, and once I did, that’s when seafood choices started to get complicated. Back then I didn’t even know what the word “sustainable” even meant. All of a sudden I found myself hearing about destructive fishing practices, illegal fishing, overfishing, bycatch, and seafood fraud while attempting to reference multiple conflicting seafood sustainability ranking guides in an effort to do the right thing for our oceans. It was quite overwhelming to me at first, but it was super interesting as well.


All of a sudden ocean conservation was on everyone’s radar, but unfortunately I noticed the media was reporting mostly doom-and-gloom news about the state of our fisheries and oceans and not many success stories, while environmental groups were telling us a lot more about destructive fishing practices rather than promoting responsible fisheries. Bad news sells I guess, but instead of focusing on all of the negatives I was hearing about fishing and what not eat, I was hungry to discover and learn more about responsible fisheries as well in an attempt to wrap my head around the bigger picture so that I could better understand this complex issue. As complicated as seafood choices were starting to seem to me, I wanted to make seafood choices simple again and I didn’t want to have to rely on anyone else to make my choices for me.


eatusseafood_sustainable_seafood_cringeLearning about what seafood was considered “sustainable” or not back then was so interesting to me that seafood choices and fisheries research in general ended up turning into an ongoing 6-year “research project” that I am still obsessed with in my spare time to this day. I believe that the introduction of the term “sustainable seafood” is responsible for putting responsible seafood choices on people’s radar for the first time and it also changed my life for the better 6 years ago. But for the last 2 years or so I’ve grown to despise the word “sustainable” to the point that I even cringe every time I hear someone say it, but why?


It’s because I believe the word “sustainable” is now ubiquitous and has completely lost its meaning over the years. Now the word “sustainable” has become a buzz word that’s often used as a marketing tool, but one person or company’s definition of what “sustainable” means to them may be very different than what sustainable means to scientists, or to you. Knowledge is power and when we limit ourselves to only buy what someone else says is “sustainable seafood” when we don’t even know what that term really means anymore, it puts us in a position to where we have no power at all and are forced to rely on seafood guides or eco-labels to tell us what is sustainable or not rather than us being empowered to make well-informed decisions on our own.


Today, 10% of global wild caught seafood comes from fisheries engaged in the MSC certification process, but does that mean that the other 90% of the world’s fisheries are not sustainable? No it does not. In fact, scientists have raised concerns regarding some of the fisheries that are MSC certified. Furthermore, MSC certification can cost as much as $150,000 which limits the certification to only larger-scale fisheries that can afford it while undermining small-scale fisheries that can’t afford it but deserve recognition. But don’t get me wrong because I am not trying to bad mouth the MSC. I’m just saying that I do not think it is wise to live and die by the MSC label when it comes to seafood choices.


That being said, I also do not think it is wise to live and die by seafood guides when it comes to seafood choices. Today there are dozens of seafood advice websites, but like I said before, they often offer conflicting information. Why the conflicting information? A recent article written by Ray Hilborn, professor of aquatic and fishery sciences at the University of Washington states, “Providing seafood advice is now a big business, both with direct payment from retailers to those giving advice, and by fundraising campaigns to “save the oceans” that fail to acknowledge that the existing U.S. fisheries management system provides for sustainability.” With all of the information available at FishWatch.gov, I’d go as far to say that I would be happy to see seafood advice programs such as Seafood Watch go away for good.


The introduction of the general term “sustainable seafood” may have inspired a new generation of ocean advocates years ago to make more responsible choices, but it seems to have run it’s course and worn out it’s welcome in my opinion. Trying to identify what type of seafood or what gear type is considered “sustainable” was a good starting point for us because it opened our eyes to the issue, but relying solely on the “sustainability” mindset alone as we move forward can be very limiting and often counterproductive in terms of effective ocean conservation. I think it’s unrealistic for us to believe that responsible seafood choices can be defined by a word, a term or a label. The “sustainable seafood” movement is over 20 years old and now I think its time for us to take our seafood choices to the next level.


If we really want to take ocean conservation to the next level, I think we need to stop limiting ourselves by only focusing on what species and gear types that people tell us are “sustainable,” and start to use our own brains by thinking more in terms of identifying and purchasing seafood that we know is responsibly sourced from nations with responsible fisheries management. eatusseafood_ditch_sustainableBy taking a step back, looking at the bigger picture, focusing on what facts I did know and reevaluating what was important to me, all of a sudden seafood choices started to seem simple again. I am not going to try to tell you what to think or do, but for me personally, I arrived at the conclusion that buying seafood that is harvested in the U.S. and supporting U.S. fisheries is the most responsible and effective action we can take to support responsible fisheries, healthy oceans and coastal communities.


One fact that has always been a huge concern of mine is that up to 90% of the seafood consumed in the U.S is imported. This is up from 67% just 12 years ago creating an annual trade deficit of more than $10.4 billion, which is second only to oil in the natural resources category. What also scares me is that only about 2% of imported seafood is inspected at all, only 1% is inspected for mislabeling, and only .1% is tested for banned drug residues.


It doesn’t take much research to realize that some foreign fisheries are either poorly managed or not managed at all. We hear a lot about illegal, unreported, and unregulated (IUU) fishing, which is a big problem in other countries but not here in the U.S. We hear that 33% of seafood tested in American restaurants is mislabeled, but our domestic fisheries follow seafood-labeling rules. We hear a lot about overfishing, but the U.S has essentially eliminated overfishing, with only 9% of stocks now fished at rates higher than would produce long-term maximum yield.


There are a lot of concerns surrounding what little we know about foreign fisheries, but we do know that the U.S has one of the lowest levels of overfished stocks and 40 years of evidence (the Magnuson-Stevens Act) to back it up. It seems obvious to me that supporting U.S. fisheries is an easy way to simplify responsible seafood choices, so why aren’t NGOs promoting this message? eatusseafood_ray_hilbornAccording to Ray Hilborn, “Some NGOs now gain so much revenue from companies that sell seafood and concerned citizens, that they simply cannot admit the U.S. success.” When we ignore the success of responsible U.S. fisheries management while imports continue to increase, we are essentially rewarding the “bad guys” while punishing the “good guys.” Meanwhile, the number of commercial fishermen in California has decreased over 75% in the last 30 years.


I’ve noticed that other folks are starting to arrive at the same conclusion that I have, and fortunately it is becoming easier and easier for us to buy U.S. seafood. The first community supported fishery (CSF) was started in Port Clyde, Maine, in 2007 but today there are 187 locations in North America. If you want delicious canned albacore tuna that is caught pole-and-line one at a time right here in the U.S. all you have to do is visit your local Whole Foods or you can simply order it online. Even Costco offers several U.S. seafood options. No matter where you live it is now easier than ever to buy U.S. seafood, and I sure wish that more folks would.


Rising tide of America’s sustainable seafood | by Ray Hilborn

I’ve never shared an article on my site before, but the message in this article sums up why I decided to create eatUSseafood.com to begin with. So in case you missed it, here you go:

“Why the conflicting information? Quite simply, providing seafood advice is now a big business, both with direct payment from retailers to those giving advice, and by fundraising campaigns to “save the oceans” that fail to acknowledge that the existing U.S. fisheries management system provides for sustainability. Indeed, despite the fact that it is widely agreed among scientists, fisheries managers, and government regulators that U.S. fisheries are well managed, some NGOs now gain so much revenue from companies that sell seafood and concerned citizens, that they simply cannot admit the U.S. success.”

“Moving forward, the U.S. government and NGOs should promote the U.S. management system and its successes as a model for the world.”

Read the full article here…

Your Access to this Local Seafood is Threatened


Local fisherman Pete Dupuy and his Ventura Fish Company work to bring you this high-quality fresh seafood despite efforts by West-coast fishery managers to restrict your access to this resource.

The Ventura Fish Company is family-owned and operated. Pete Dupuy, and his longline fishing vessel Ventura II, as well as all U.S. commercial fishermen, operate under a complex web of strict state, federal, and international regulations designed to insure that the harvest of fish are sustainably done, overfishing is eliminated, and the incidental capture or mortality of unmarketable fish, sea birds, sea turtles, and marine mammals is within acceptable limits. To ensure that these standards are met, federal fishery observers accompany 100% of all the Ventura II’s fishing trips.

If your are concerned about the fishing practices that produce the seafood you purchase, you can be assured that Pete Dupuy’s catch record with the Ventura II is a model of sustainability. For the last nine years, federal observers have documented the Ventura II’s 37 fishing trips, setting a total of 1,117,246 hooks, and catching 31,353 fish of which 29,898 were retained and sold (95%). No sea birds or marine mammals and only 1 olive-riley sea turtle were incidentally captured during this 9-year period

Of the nine U.S. regional fishery management councils, the Pacific Fishery Management Council is the only one that authorizes a longline fishery, and then prohibits longline fishing within its jurisdiction. Many think this illogical situation exists to reserve access to prized billfish, tunas and other gamefish for the sport fishing sector. Consequently, despite that Pete Dupuy’s 9-year catch record with the Ventura II is a model of sustainability, and meets all state, federal, and international commercial fishing standards, The Ventura II is forced to travel hundreds of miles offshore in order to provide you, as well as other local seafood consumers, with the high-quality, fresh swordfish, tunas, mahi-mahi, opah, wahoo, and shark you deserve and are entitled to enjoy.

The Pacific Fishery Management Council has failed to do its self-stated job of ensuring that fishery management plan goals provide a long-term, stable supply of high-quality, locally caught fish to the public, minimize economic waste, adverse impacts on fishing communities, and provide viable and diverse commercial fishing opportunities. The Pacific Council’s unconscionable refusal to allow Pete Dupuy to fish with longline fishing gear within West-coast waters not only forces the Ventura II to travel hundreds of additional miles, it greatly restricts the local availability of seafood caught by fishing practices that comply with U.S. environmental protections. This opens the door for imports caught by unregulated foreign fishing fleets. The result, called market transfer effect, is a dramatic increase in the amount of discarded unmarketable fish, and the unintended catch of sea birds, sea turtles, and marine mammals that accompany each pound of imported seafood you buy.

Express your support for the work done by Pete Dupuy’s Ventura II and the Ventura Fish Company to bring fresh high-quality seafood to your table. Insist that the National Marine Fishery Service hold the Pacific Fishery Management Council responsible to enact the management standards required under federal law, and allow Pete Dupuy to fish with longline gear within West-coast waters.

(write to:)
Eileen Sobeck,
Assistant Administrator for Fisheries,
National Marine Fisheries Service
1315 East-West Highway
Silver Springs, MD 20910

or email: Eileen.Sobeck@noaa.gov